Job Description

We are seeking a Senior Portfolio Manager to support the Neurovascular Upstream Marketing team.

This role is hybrid in Fremont, CA.

What you will do:

• Gather and collate competitive information to drive insights

• Anticipate the needs of customers and patients and create a superior value proposition

• Obtain insights by leveraging key opinion leaders

• Understand customers and optimizes value proposition

• Analyze the validity and reliability of market research results. Understand statistical significance and basic hypothesis testing.

• Effectively use and interpret qualitative and quantitative research

• Utilize market research and third-party data to identify key industry trends

• Collaborate cross-departmentally to lead the new product development (NPDP) process

• Understand new product development process and its effect on the business

• Build financial business case model to support new product development funding and product return on investment

• Responsible for delivering the business objective, marketing objective and leading the discovery process for the pre-commercialization plan

• Leverage core competencies and the strategic assets of the organization to maximize new product development and launch planning

• Partner with Clinical Affairs to propose research objectives for evidence generation (Clinical studies, research papers, etc.)

• Partner with Product Marketing to develop a publication and messaging strategy that aligns with clinical evidence

• Understand the costs of acquiring new customers vs. retaining current customers

• Understand how to target customers based off of total market potential and opportunity

• Understand potential sources of new volume within current customer segment or outside of the current segment and the financial tradeoffs for pursuing each

• Lead the development of sales tools and channel communication.

• Understand and predict sales trends in the market

• Research key factors, measurements and variables used in forecasting

• Execute a product lifecycle management (PLCM) plan as it relates to the overall business and launch strategy

• Develop contingency plans in the event of a supply chain interruption

• Create and communicate a value proposition

• Develop pricing consistent with the Marketing Strategy and brand positioning

• Develop new marketing channels and tools

• Define performance criteria used for evaluating business trends and activities

What you will need:

Required:

• Bachelor’s degree required

• 6+ years of work experience required

Preferred:

• MBA preferred

• 3+ years medical device or marketing experience preferred

• Upstream marketing experience preferred

• Excellent presentation and interpersonal communications skills preferred

United States of America Pay Ranges:

• US30 : $133,400 - $222,300 USD Annual

View the U.S. work location and transparency guide to find the pay range for your location.

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