We're looking for an experienced Organic Growth Lead to drive user acquisition through SEO, ASO, and emerging AI search channels. You will own the complete organic growth roadmap—from technical SEO and content strategy to app store optimization and Answer Engine Optimization (AEO).
The ideal candidate has a strong analytical mindset, is comfortable working with engineering and product teams, and has a proven track record of growing high-intent organic traffic and conversions.
SEO & Organic Growth: Define and execute the overall SEO strategy to drive qualified organic traffic and user acquisition. Build scalable content and landing page strategies targeting high-intent trading and crypto keywords. Improve rankings across competitive search terms through on-page, off-page, and technical SEO initiatives.
App Store Optimization (ASO): Own ASO strategy across the Apple App Store and Google Play Store. Optimize app listings including metadata, keywords, screenshots, videos, localization, and conversion rates.
Answer Engine Optimization (AEO): Develop strategies to improve visibility across AI-powered search experiences including ChatGPT, Gemini, Perplexity, Claude, and other answer engines. Optimize content for AI-generated responses, featured snippets, knowledge panels, and zero-click search.
What We're Looking For: 5–8+ years of experience driving organic growth for consumer internet, fintech, SaaS, crypto, or high-growth technology companies. Demonstrated success growing organic traffic and business metrics through SEO. Strong understanding of technical SEO and website architecture.
Success Metrics: Growth in organic traffic. Increase in non-branded keyword rankings. Growth in app installs through organic channels. Improvement in Core Web Vitals and technical SEO health. Increased visibility across AI search and answer engines.
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